IN COLLABORATION WITH
SHAPING NEW
TOMORROW
Entrepreneur icon and founder of Just Eat, Mr. Jesper Buch, invested in both Shaping New Tomorrow and AN IVY in 'Løvens Hule' (Shark Tank). Now the brands are ready with their first collaboration to celebrate their close connection.
The foundation of the collaboration was to create a range of timeless and versatile ties – inspired by 'Løvens Hule' (the danish version of Shark Tank), which brought us together.
- AN IVY x SNT
- Inspired by 'Løvens Hule'
- 5 Classic Ties
- Silk/Recycled Polyester-blend
The entrepreneur icon and founder of Just Eat, Mr. Jesper Buch, invested in both Shaping New Tomorrow and AN IVY in 'Løvens Hule' (Shark Tank). Now SNT & AN IVY are ready with their first collaboration to celebrate their close connection and entrepreneurship in general.
Both Shaping New Tomorrow and AN IVY got their big breakthrough when they participated in the Danish version of Shark Tank, Løvens Hule, on national television back in 2018 and 2019. Here the entrepreneur icon and founder of Just Eat, Mr. Jesper Buch, invested in both brands. To celebrate entrepreneurship and their close connection, the two brands are now ready with a limited design collaboration.
“Shaping New Tomorrow and AN IVY are two of my investments from Løvens Hule, so it’s obvious that they should create something together at some point. That’s what they have done now, and it’s just cool to gather some cool people for a collab, as we have done with this project”, Jesper Buch says.
The foundation of the collaboration was to create a range of timeless and versatile ties – inspired by ‘Løvens Hule’, which brought us together.
“Our current collection consists of many suits, so it was a natural step to design ties too. And of course, it was obvious to do it with the guys from AN IVY, who are tie experts. I really think the tie is the small detail that gives the classic suit a refined touch”, tells Christoffer Bak, Creative Director at SNT.
The collection consists of five unique ties crafted in a silk and recycled polyester blend. The designs are classic yet contemporary and the signature is the embroidered lion that symbolizes the connection between Shaping New Tomorrow and AN IVY.
“The Lion is a symbol of our connection and common passion for entrepreneurship, in which we find a lot of inspiration”, Christoffer Bak says.
“We are happy to team up with Shaping New Tomorrow and create their very first collection of ties. The collection is timeless and sustainable. All ties are very classic but with a twist, which harmonizes to perfection with the Shaping New Tomorrow universe. And the ties are at the same time manufactured in a sustainable material” explains Nikolaj Dylsing, CEO at AN IVY.
The collection will be launched in Shaping New Tomorrow stores and online as well as here on the site from November 10.
“We are happy to team up with Shaping New Tomorrow and create their very first collection of ties. The collection is timeless and sustainable. All ties are very classic but with a twist, which harmonizes to perfection with the Shaping New Tomorrow universe", Nikolaj Dylsing says.
- AN IVY x SNT
- Inspired by 'Løvens Hule'
- 5 Unique Ties
- Crafted in silk and recycled polyester
